Wedding Photographers – how to set the pricing?

The wedding season is in full swing and many people would like to make the full of their weddings. Hiring a professional wedding photographer is one of those ways to make the wedding really special and memorable. Many couples choose to have their weddings photographed by professional wedding photographers, but do not know why wedding photography costs what it does and what goes into the backend of the work that is produced for them. This blog hopes to outline how much work, time and financial investment wedding photographers put into the final product that is provided to couples. It is all about their values, products and efforts they put into it.

Critique your work and compare it to other photographers
Before you do anything else, you need to know your standards and how your work is perceived within your market. You might be very knowledgeable about business and pricing, but if your skills are not good enough for the users, you won’t win over any brides. The wedding photography industry is filled with people who think that because they own a “professional” camera, they are now professional wedding photographers, and obviously, this is very far from the truth. Maybe you are a great photographer, but your portfolio isn’t complete, because you haven’t shot enough weddings yet, or maybe you’ve shot a lot of weddings, but none of them are fancy enough and your portfolio is making your work look cheap.

Your goals
You need to know your business goals and then try to achieve them by providing the excellent services and learning the new skills. It will help you grow continuously. If you’re just starting your wedding photography business, your goal may be to book as many weddings as possible as quickly as possible simply to build a portfolio. But, if you are established already then you should learn some new skills and then raise the prices accordingly. It will help you beat your competitors. Setting your prices will significantly change the way your business runs, and therefore, it’s important that you know exactly what you want before setting your rates.

Figure out average wedding rates
Visit as many wedding photographers’ websites in the area you are providing the services. Most wedding photographers do not publish their complete price lists, but they may have a starting price available on their website. You can use those rates to set your own in the area. You can also ask your friends and family members’ suggestions to set the rates.

Understand who your client is
Sometimes, the groom or the mother of the bride or groom will hire the photographer, but most of the time, their job is to win over the bride. So make sure you convince the bride and then charge as much as you want. Sometimes knowing which person is hiring you will give you an indication of how much you should charge them.